{"id":1729,"date":"2024-02-12T13:46:47","date_gmt":"2024-02-12T12:46:47","guid":{"rendered":"https:\/\/pr-test.sarota.digital\/?post_type=case-study&p=1729"},"modified":"2024-07-02T19:34:19","modified_gmt":"2024-07-02T17:34:19","slug":"lead-generation-campaign-for-microsoft-365-business","status":"publish","type":"case-study","link":"https:\/\/pr-test.sarota.digital\/en\/case-study\/lead-generation-campaign-for-microsoft-365-business\/","title":{"rendered":"Lead Generation Campaign for Microsoft 365 Business"},"content":{"rendered":"\n
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Lead Generation Campaign for Microsoft 365 Business<\/h1>\n\n\n\n
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TechData delivers comprehensive IT solutions and support to enterprises globally. In early 2020, the Polish branch of TechData approached us to conduct a lead-generation campaign for the Microsoft 365 Business Premium product.<\/p>\n\n\n\n

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The Challenge<\/h2>\n\n\n\n
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Increase sales of Microsoft 365 Business Premium licenses among small and medium-sized businesses<\/p>\n<\/div><\/div>\n\n\t<\/div>\n\n\n\n

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As many partners in Poland offer Microsoft solutions, standing out in a competitive market was a significant challenge for TechData. Additionally, Microsoft 365 Business Premium, while feature-rich, is not the cheapest option, so demonstrating its superior value was crucial.<\/p>\n\n\n\n

Shortly after the campaign’s launch, the COVID-19 pandemic significantly increased interest in Microsoft 365 solutions. Many companies were unprepared for remote work, necessitating a swift shift in our strategy. We positioned Microsoft 365 Business Premium as an essential tool for companies to maintain effective operations during the pandemic.<\/p>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n

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The Solution<\/h2>\n\n\n\n
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Following thorough consultation and validation of the client’s requirements, we presented an initial package of digital marketing activities, enabling a quick start to the campaign.<\/p>\n\n\t<\/div>\n\n\n\n

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Our campaign activities comprised:<\/p>\n\n\n\n

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  • Developing a dedicated landing page<\/strong> outlining the advantages of Microsoft 365 Business Premium, complete with a contact form for inquiries.<\/li>\n\n\n\n
  • Launching a targeted Google Ads campaign<\/strong> tailored to companies seeking digitalization solutions, remote working capabilities, and enhanced security measures.<\/li>\n\n\n\n
  • Producing a promotional video<\/strong> highlighting the features and benefits of Microsoft 365 Business Premium, strategically deployed across the website and online advertisements.<\/li>\n<\/ul>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n
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    What’s more…<\/h2>\n\n\n\n
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    We prepared alternative versions of the landing page (e.g., differently presented information about a 20% discount) to conduct A\/B testing<\/strong>. The site was also monitored regularly using HotJar and Google Analytics tools. In this way, we verified what kind of people visit the landing page and what kind of content attracts their attention, and then made changes to the site.<\/p>\n\n\n\n

    To address the issue of irrelevant leads from educational institutions, we implemented a solution within the contact form. Users were prompted to specify their company type, and if identified as an educational institution, they were redirected to an external Microsoft page tailored for schools and universities.<\/p>\n\n\t<\/div>\n\n\n\n

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    Simultaneously, we created a concise video titled “What is Microsoft 365 Business Premium,” which was shared on the website and a dedicated YouTube channel. <\/p>\n\n\n\n

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