{"id":5309,"date":"2026-01-09T20:29:27","date_gmt":"2026-01-09T19:29:27","guid":{"rendered":"https:\/\/pr-test.sarota.digital\/case-study\/campaign-for-gamers-iamagamer\/"},"modified":"2026-01-20T19:46:55","modified_gmt":"2026-01-20T18:46:55","slug":"campaign-for-gamers-iamagamer","status":"publish","type":"case-study","link":"https:\/\/pr-test.sarota.digital\/en\/case-study\/campaign-for-gamers-iamagamer\/","title":{"rendered":"Campaign for gamers #IAmAGamer"},"content":{"rendered":"\n
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Campaign for gamers #IAmAGamer<\/h1>\n\n\n\n
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Do gamers really fit the stereotypes? With the #jestemgraczem campaign, we put this to the test in one of the largest studies of the gaming community in Poland, helping reshape the media narrative around gaming.<\/p>\n\n\n\n

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Branding<\/a>, <\/span>Graphic design<\/a>, <\/span>Social media management<\/a><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div><\/div>\n\n
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SAPPHIRE Technology is a global computer hardware vendor. The company specializes in graphics cards which are the most important components from gamers\u2019 point of view.<\/p>\n\n\n\n

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\u201cSAPPHIRE Technology has a clearly defined strategy for promoting the brand\u2019s values and products among gamers worldwide. We adopted this approach based on our experience in supporting numerous gaming communities, developing products that enhance the gaming experience, and conducting marketing research. The #jestemgraczem campaign provided new insights into this audience while positioning the brand in a way that further strengthened the relationship between SAPPHIRE and gamers in Poland. Our trusted partners at SAROTA PR designed a unique, well-planned, and professionally executed campaign that challenged the status quo. The initiative achieved mass reach, and its success exceeded all our expectations.\u201d<\/p>\n\n\n\n

Philip Wynn Jones, Marketing Director,<\/em>SAPPHIRE Technology<\/em><\/p>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n

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Challenge?<\/h2>\n\n\n\n
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  • Raise a widespread discussion in the media on the image of Polish gamers<\/li>\n\n\n\n
  • Improve the public image of gamers<\/li>\n\n\n\n
  • Enhance the perception of SAPPHIRE as a brand that actively supports gamers<\/li>\n<\/ul>\n\n\n\n
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