{"id":5321,"date":"2026-01-07T08:33:29","date_gmt":"2026-01-07T07:33:29","guid":{"rendered":"https:\/\/pr-test.sarota.digital\/case-study\/stop-the-morning-after\/"},"modified":"2026-01-21T16:05:57","modified_gmt":"2026-01-21T15:05:57","slug":"stop-the-morning-after","status":"publish","type":"case-study","link":"https:\/\/pr-test.sarota.digital\/en\/case-study\/stop-the-morning-after\/","title":{"rendered":"Stop the Morning After"},"content":{"rendered":"\n
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Stop the Morning After<\/h1>\n\n\n\n
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Together with AlcoSense, we leveraged the topic of stricter penalties for intoxicated drivers to promote habits that increase road safety, reaching an audience of more than 5 million. Learn more about our award-winning campaign.<\/p>\n\n\n\n

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Challenge?<\/h2>\n\n\n\n
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Unintentional intoxication is one of the most insidious threats on Polish roads. Often underestimated, it carries very real consequences. Our challenge was to draw drivers\u2019 attention to the scale of the problem and encourage them to change their everyday habits.<\/p>\n<\/div><\/div>\n\n\t<\/div>\n\n\n\n

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Every year, the Polish police stop tens of thousands of drivers<\/mark>, driving after drinking alcohol. Up to one in four Polish drivers admit that they may have been driving under the influence of alcohol without realizing their condition – we call this the morning after effect<\/mark>.<\/p>\n\n\n\n

To fight with it, the Polish government decided to introduce a vehicle confiscation penalty for drunk driving. The topic has garnered a lot of public attention, and we decided to use it to promote the message about the morning after and good habits of drivers<\/mark>, such as giving up driving after drinking at all or making sure about one’s sobriety with a breathalyzer every time.<\/p>\n\n\t<\/div>\n\n\n\n

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Solution!<\/h2>\n\n\n\n
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To reinforce the message and provide the media with valuable information, we conducted a survey on a representative group of drivers, uncovering unique data<\/mark> about the problem of morning after and opinions about the new regulations.<\/p>\n\n\t<\/div>\n\n\n\n

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All insight, no fluff:<\/span><\/strong><\/p>\n\n\n\n