{"id":5325,"date":"2026-01-06T21:30:17","date_gmt":"2026-01-06T20:30:17","guid":{"rendered":"https:\/\/pr-test.sarota.digital\/case-study\/communicating-about-the-polish-deal\/"},"modified":"2026-01-21T15:58:43","modified_gmt":"2026-01-21T14:58:43","slug":"communicating-about-the-polish-deal","status":"publish","type":"case-study","link":"https:\/\/pr-test.sarota.digital\/en\/case-study\/communicating-about-the-polish-deal\/","title":{"rendered":"Communicating about the Polish Deal"},"content":{"rendered":"\n<div class=\"wp-block-cover section-logo-light is-style-image-video wp-duotone-unset-1\" style=\"min-height:100vh;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1157\" height=\"649\" class=\"wp-block-cover__image-background wp-image-5327 size-full\" alt=\"\" src=\"https:\/\/pr-test.sarota.digital\/wp-content\/uploads\/sites\/2\/2026\/01\/casestudy_ksiegowosc-polski-lad_eng.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/pr-test.sarota.digital\/wp-content\/uploads\/sites\/2\/2026\/01\/casestudy_ksiegowosc-polski-lad_eng.jpg 1157w, https:\/\/pr-test.sarota.digital\/wp-content\/uploads\/sites\/2\/2026\/01\/casestudy_ksiegowosc-polski-lad_eng-300x168.jpg 300w, https:\/\/pr-test.sarota.digital\/wp-content\/uploads\/sites\/2\/2026\/01\/casestudy_ksiegowosc-polski-lad_eng-1024x574.jpg 1024w, https:\/\/pr-test.sarota.digital\/wp-content\/uploads\/sites\/2\/2026\/01\/casestudy_ksiegowosc-polski-lad_eng-768x431.jpg 768w\" sizes=\"auto, (max-width: 1157px) 100vw, 1157px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-100-background-color has-background-dim-70 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-10 col-lg-8 na-wierzch\">\n\t\t\t<div class=\"h-100 d-flex flex-column justify-content-center\">\n\t\t\t\n\n<h1 class=\"wp-block-heading has-white-100-color has-text-color has-link-color wp-elements-b39f1fb4b27dc1af3835132974bf0c9b\" style=\"font-style:normal;font-weight:800\">Communicating about the Polish Deal<\/h1>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-aac2476eab7995e57987a86c45350c2c\" style=\"color:#ffffffc9;line-height:1.6\">Find out how our agency, through expert PR and effective media relations, has enabled inFakt to become one of the most visible commentators on the Polish Deal tax reform.<\/p>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"taxonomy-competences is-style-hollow-light wp-block-post-terms\"><a href=\"https:\/\/pr-test.sarota.digital\/en\/competences\/branding-en\/\" rel=\"tag\">Branding<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/pr-test.sarota.digital\/en\/competences\/graphic-design\/\" rel=\"tag\">Graphic design<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/pr-test.sarota.digital\/en\/competences\/social-media-management\/\" rel=\"tag\">Social media management<\/a><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-c17c76c4 wp-block-group-is-layout-flow\" style=\"padding-top:8rem;padding-bottom:8rem\"><div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-5\">\n\t\t\t\n\n<div class=\"wp-block-cover is-style-image-start align-items-start\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-435\" alt=\"\" src=\"http:\/\/localhost:8000\/wp-content\/uploads\/sites\/2\/2024\/01\/Group-887.png\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-red-100-color has-text-color has-x-large-font-size\" style=\"font-style:normal;font-weight:800\">Challenge?<\/h2>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list is-style-arrow has-gray-700-color has-text-color has-link-color wp-elements-d82df90ffcd0c6542c6f6eb8eb8ff6d5\">\n<li style=\"font-size:clamp(0.929rem, 0.929rem + ((1vw - 0.2rem) * 0.589), 1.4rem);\">Communicating about the broadest tax reform in years.<\/li>\n\n\n\n<li style=\"font-size:clamp(0.929rem, 0.929rem + ((1vw - 0.2rem) * 0.589), 1.4rem);\">Navigating an environment of ambiguity regarding planned and implemented legislation.<\/li>\n\n\n\n<li style=\"font-size:clamp(0.929rem, 0.929rem + ((1vw - 0.2rem) * 0.589), 1.4rem);\">Providing genuine support to entrepreneurs and accountants in understanding the impact of the reform.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-1\">\n\t\t\t\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n<p class=\"has-gray-700-color has-text-color has-link-color wp-elements-266be4247422b9cb3fcdf7d7f123909c\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);line-height:1.5\">In 2021, the Polish government announced plans to introduce the Polish Deal (Polski \u0141ad), the broadest tax reform in years.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-e9e76fcafdb99e31c6f7b14e6624e62a\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);line-height:1.5\">InFakt, a company that provides modern accounting solutions through its web application and mobile app, took an active role in the discussions around the laws and provided explanations of the legal and tax complexities associated with the reform. This goes in line with their mission to simplify the lives of entrepreneurs.<\/p>\n\n\n\n<p class=\"has-gray-700-color has-text-color has-link-color wp-elements-67aba43d313c901df14ecf3473239b13\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);line-height:1.5\">Despite facing challenging conditions such as frequent changes in the draft of the reform, uncertainty regarding the proposed solutions (preliminary concepts vs. specific assumptions), and the need to respond quickly to unexpected government announcements, the experts from inFakt, in collaboration with the SAROTA PR team, undertook the challenge of effectively communicating the details of the Polish Deal.<\/p>\n\n\t<\/div>\n\n\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-gray-100-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:8rem;padding-bottom:8rem\"><div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-5\">\n\t\t\t\n\n<h2 class=\"wp-block-heading has-cobalt-color has-text-color has-link-color has-x-large-font-size wp-elements-0bb72a184e7f4b510a70a8567db80799\" style=\"font-style:normal;font-weight:800\">Solution!<\/h2>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-700-color has-text-color has-link-color wp-elements-4d4f9e8ea4168bc0b7d3520c76832a3b\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.281), 1.1rem);line-height:1.5\">Both the agency and the inFakt team mutually agreed to prioritize the communication of the Polish Deal in the company&#8217;s outreach efforts. They decided to direct all available resources and communication activities toward explaining the complexities of the reform. Piotr Juszczyk, Chief Tax Advisor at inFakt, was appointed as the designated expert to speak to the media. They established a streamlined procedure to quickly obtain information from the expert, which was then used by the agency to prepare press materials for distribution.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-296597fb6a6e1023e70308b9cd4557fd\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.281), 1.1rem);line-height:1.5\">Given the extensive media coverage surrounding the Polish Deal, the tactical approach was to identify provisions and aspects of the reform that were of great importance to entrepreneurs but hadn&#8217;t received sufficient attention or communication.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-84749dfee6b78a4159b2d198b9adeae3\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.281), 1.1rem);line-height:1.5\">To gauge the opinion of entrepreneurs on the changes implemented under the Polish Deal, inFakt conducted a survey asking for their feedback on the proposed regulations and their plans regarding implementation. This allowed inFakt to identify the most significant challenges for businesses and tailor their communication to meet the expectations of entrepreneurs. The results of the survey were announced during an online press event.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-01799cac9ae82518875113cca2e90d4c\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.281), 1.1rem);line-height:1.5\">In collaboration with wykop.pl, two Ask Me Anything (AMA) sessions were organized with the participation of Piotr Juszczyk and W\u0142odek Markowicz. These events provided entrepreneurs with a direct opportunity to ask the experts questions related to the Polish Deal.<\/p>\n\n\n\n<p class=\"has-gray-700-color has-text-color has-link-color wp-elements-50d962d1dc8e9fe4c81d917ba143bdd5\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.281), 1.1rem);line-height:1.5\">A commitment was made to comment on the government&#8217;s plans solely based on merit, in order to foster trust in the expert&#8217;s independence and to build a positive reputation within the industry.<\/p>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-1\">\n\t\t\t\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n<p class=\"has-cobalt-color has-text-color has-link-color wp-elements-89417ec251374249c1389c5ce3db6771\" style=\"font-size:clamp(0.929rem, 0.929rem + ((1vw - 0.2rem) * 0.589), 1.4rem);\"><strong>All insight, no fluff<span style=\"font-size: clamp(0.929rem, 0.8112rem + 0.589vw, 1.4rem);\">:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-arrow has-gray-700-color has-text-color has-link-color wp-elements-90825127e342a794567e463ca88e9853\">\n<li><strong>Establishing the Polish Deal as the company\u2019s key communication priority<\/strong> and focusing all PR activities on explaining its implications for entrepreneurs.<\/li>\n\n\n\n<li><strong>Appointing the company\u2019s lead expert for media commentary<\/strong> and implementing a fast-track process for obtaining expert opinions.<\/li>\n\n\n\n<li><strong>Identifying less frequently discussed yet business-critical aspects of the reform<\/strong>, enabling the company to stand out in an intense media environment.<\/li>\n\n\n\n<li><strong>Conducting a survey of entrepreneurs\u2019 opinions on the reform<\/strong>, accompanied by the organisation of an online media event dedicated to presenting the results.<\/li>\n\n\n\n<li><strong>Actively engaging entrepreneurs through direct dialogue with an expert<\/strong>, including AMA sessions carried out in cooperation with wykop.pl.<\/li>\n\n\n\n<li><strong>Basing communication on neutral, fact-based commentary<\/strong>, reinforcing the company\u2019s image as an independent and credible expert.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n\n<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-92542241 wp-block-group-is-layout-flow\" style=\"padding-top:0rem;padding-bottom:0rem\">\n<div class=\"wp-block-cover is-style-image-end\" style=\"padding-top:8rem;padding-bottom:8rem\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-453\" alt=\"\" src=\"http:\/\/localhost:8000\/wp-content\/uploads\/sites\/2\/2024\/01\/Group-899.png\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-5\">\n\t\t\t\n\n<h2 class=\"wp-block-heading has-red-100-color has-text-color has-x-large-font-size\" style=\"font-style:normal;font-weight:800\">Effects<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-700-color has-text-color has-link-color wp-elements-a26cc47548a05818811df589758d912d\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.281), 1.1rem);\">inFakt&#8217;s voice became one of the most prominent in the media discussion surrounding the Polish Deal, contributing to better preparation of entrepreneurs for the forthcoming changes.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-7a2bd6763d6d36e36568b8e8dc23039f\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.281), 1.1rem);\">From May 2021 until the end of 2022, a total of 90 press releases and individual media commentaries were produced, all related to the Polish Deal.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-ac9aada1bb6abb1058e9a8d8ff18526e\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.281), 1.1rem);\">The online event was attended by 13 journalists from leading Polish publications, including Gazeta Wyborcza, Puls Biznesu, Rzeczpospolita, businessinsider.pl, wprost.pl, Fakt, and interia.pl.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-ef9054c0a011ee8ceb3b03c196cf9f29\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.281), 1.1rem);\">Overall, the media relations activities generated almost 1,800 publications from the beginning of the communication efforts until the end of 2022. These publications included major media outlets critical to brand communication, such as Gazeta Wyborcza, Rzeczpospolita, Puls Biznesu, RMF FM, Radio ZET, Businessinsider.pl, Money.pl, Interia.pl, Wprost.pl, Spidersweb.pl, and others.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-ed34d70bcaee0b3af8e92107be0a2cac\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.281), 1.1rem);\">During the two AMA sessions, more than 700 questions were asked on wykop.pl, and the session page received visits from 44,000 users.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-2d79cea7a5d28122a20c6277efcbbfdd\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.281), 1.1rem);\">As a result of their media relations efforts, Piotr Juszczyk became the host of webinars for entrepreneurs organized by the publisher of Puls Biznesu. He has also become a go-to expert for accounting and tax topics for many media outlets.<\/p>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-1\">\n\t\t\t\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-lg-6\">\n\t\t\t\n\n<div class=\"wp-block-group has-red-100-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:8px;margin-bottom:1rem;padding-top:var(--wp--preset--spacing--50);padding-right:2rem;padding-bottom:2rem;padding-left:2rem\">\n<h3 class=\"wp-block-heading has-x-large-font-size\">1,800+<\/h3>\n\n\n\n<p>media publications generated through media relations activities<\/p>\n<\/div>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-6\">\n\t\t\t\n\n<div class=\"wp-block-group has-red-5-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:8px;margin-bottom:1rem;padding-top:var(--wp--preset--spacing--50);padding-right:2rem;padding-bottom:2rem;padding-left:2rem\">\n<h3 class=\"wp-block-heading has-x-large-font-size\">90<\/h3>\n\n\n\n<p>press releases and expert commentaries<\/p>\n<\/div>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-6\">\n\t\t\t\n\n<div class=\"wp-block-group has-red-5-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:8px;margin-bottom:1rem;padding-top:var(--wp--preset--spacing--50);padding-right:2rem;padding-bottom:2rem;padding-left:2rem\">\n<h3 class=\"wp-block-heading has-x-large-font-size\">44,000<\/h3>\n\n\n\n<p>users attending AMA sessions<\/p>\n<\/div>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-6\">\n\t\t\t\n\n<div class=\"wp-block-group has-red-100-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:8px;margin-bottom:1rem;padding-top:var(--wp--preset--spacing--50);padding-right:2rem;padding-bottom:2rem;padding-left:2rem\">\n<h3 class=\"wp-block-heading has-x-large-font-size\">700+<\/h3>\n\n\n\n<p><span style=\"font-size: revert; font-weight: 400;\">questions asked by entrepreneurs to the expert\r\n\r\n<\/span><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group has-red-100-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:8px;margin-bottom:1rem;padding-top:var(--wp--preset--spacing--50);padding-right:2rem;padding-bottom:2rem;padding-left:2rem\">\n<h3 class=\"wp-block-heading has-x-large-font-size\">Expert of first choice<\/h3>\n\n\n\n<p>Piotr Juszczyk became a regular media commentator on taxation and accounting.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-red-5-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:8px;margin-bottom:1rem;padding-top:var(--wp--preset--spacing--50);padding-right:2rem;padding-bottom:2rem;padding-left:2rem\">\n<h3 class=\"wp-block-heading has-x-large-font-size\">Top-tier media coverage<\/h3>\n\n\n\n<p>Gazeta Wyborcza, Rzeczpospolita, Puls Biznesu, RMF FM, Radio ZET, BusinessInsider.pl, Money.pl, Interia.pl, Wprost.pl, Spidersweb.pl, and others<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div id=\"kontakt\" class=\"wp-block-group has-gray-100-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover is-light is-style-image-start has-gray-700-color has-text-color has-link-color wp-elements-20af91e16522c929e24e3cceec77e9b6\" style=\"padding-top:6rem;padding-bottom:6rem\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-1121\" alt=\"\" src=\"https:\/\/pr-test.sarota.digital\/wp-content\/themes\/sarota-digital\/assets\/img\/motyl-dol.png\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-red-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-lg-5 col-xl-4\">\n\t\t\t\n\n<h2 class=\"wp-block-heading\">Porozmawiajmy!<\/h2>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-700-color has-text-color\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.469), 1.25rem);\">Chcesz dowiedzie\u0107 si\u0119, jak mo\u017cemy pom\u00f3c Twojej marce w obszarze digital marketingu? Wype\u0142nij kr\u00f3tki formularz kontaktowy poni\u017cej, a my skontaktujemy si\u0119 z Tob\u0105 i om\u00f3wimy szczeg\u00f3\u0142y.<\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"font-header has-gray-700-color has-text-color has-link-color has-header-font-family has-large-font-size wp-elements-7c5f3f3c1f3019a85cce9c2cb16aaf27\" style=\"font-style:normal;font-weight:900\"><a href=\"tel:+48126841268\" class=\"ek-link\">+48 12 684 12 68<\/a><br><a href=\"mailto:office@sarota.pl\" class=\"ek-link\">office@sarota.pl<\/a><\/p>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-1 col-xl-2 d-none d-lg-block\">\n\t\t\t\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-6\">\n\t\t\t\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1414-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"1414\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/case-study\/5325#wpcf7-f1414-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1414\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1414-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"row\">\r\n  <div class=\"col-12 col-md-6 position-relative mb-3\">\r\n    <label for=\"user-name\">Name<\/label>\r\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"user-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"user-name\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"user-name\" \/><\/span>\r\n  <\/div>\r\n  <div class=\"col-12 col-md-6 position-relative mb-3\">\r\n    <label for=\"user-role\">Position in the company<\/label>\r\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"user-role\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"user-role\" autocomplete=\"position\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"user-role\" \/><\/span>\r\n  <\/div>\r\n  <div class=\"col-12 col-md-6 position-relative mb-3\">\r\n    <label for=\"user-email\">Business e-mail<\/label> \r\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"user-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"user-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"user-email\" \/><\/span>\r\n  <\/div>\r\n  <div class=\"col-12 col-md-6 position-relative mb-3\">\r\n    <label for=\"user-tel\">Phone number<\/label> \r\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"user-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" id=\"user-tel\" autocomplete=\"phone\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"user-tel\" \/><\/span>\r\n  <\/div>\r\n  <div class=\"col-12 position-relative mb-3\">\r\n    <label for=\"user-message\">Tell us about your needs<\/label>\r\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"id:user-messsage\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"id:user-messsage\"><\/textarea><\/span>\r\n  <\/div>\r\n  <div class=\"col-12 mb-3\">\r\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"user-acceptance\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"user-acceptance\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I agree to receive commercial information by means of electronic communication and to process my personal data in connection with these activities. The recipient and administrator of the personal data is SAROTA PR Sp. z o.o. <a href=\"#\">Read more<\/a><\/span><\/label><\/span><\/span><\/span>\r\n  <\/div>\r\n  <div class=\"col-12 w-auto\">\r\n    <div class=\"btn-form\">\r\n      <div class=\"btn-form__internal\">\r\n        <input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send message\" \/>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Through expert PR and media relations, inFakt became one of the key commentators on Poland\u2019s Polish Deal tax reform, generating more than 1,800 media publications and establishing a strong media voice.<\/p>\n","protected":false},"featured_media":5327,"template":"","competences":[989,1000,1025],"customers":[1068],"class_list":["post-5325","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","competences-branding-en","competences-graphic-design","competences-social-media-management","customers-infakt"],"acf":[],"subtitle":"Effective communication around the Polish Deal, Poland\u2019s largest tax reform in years","_links":{"self":[{"href":"https:\/\/pr-test.sarota.digital\/en\/wp-json\/wp\/v2\/case-study\/5325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pr-test.sarota.digital\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/pr-test.sarota.digital\/en\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":2,"href":"https:\/\/pr-test.sarota.digital\/en\/wp-json\/wp\/v2\/case-study\/5325\/revisions"}],"predecessor-version":[{"id":5331,"href":"https:\/\/pr-test.sarota.digital\/en\/wp-json\/wp\/v2\/case-study\/5325\/revisions\/5331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pr-test.sarota.digital\/en\/wp-json\/wp\/v2\/media\/5327"}],"wp:attachment":[{"href":"https:\/\/pr-test.sarota.digital\/en\/wp-json\/wp\/v2\/media?parent=5325"}],"wp:term":[{"taxonomy":"competences","embeddable":true,"href":"https:\/\/pr-test.sarota.digital\/en\/wp-json\/wp\/v2\/competences?post=5325"},{"taxonomy":"customers","embeddable":true,"href":"https:\/\/pr-test.sarota.digital\/en\/wp-json\/wp\/v2\/customers?post=5325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}